The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.”
How Levi’s Turned a Beyoncé Song Into an Ad Campaign
Related Posts
‘The Curse’ Season 1, Episode 9 Recap: ‘All in’
“Green Queen” gets an awkward early screening as Whitney tries to broach her feelings with Asher.
Cultivating Confidence: How Decen Masters Supports Its Members
Confidence is a cornerstone of success in any field, but it is particularly vital in the fast-moving, high-stakes world of…
The Highly Deceptive, Deeply Loved, Down-to-Earth Carol Kane
Her range is wider than her oddball roles suggest, and the actress adored by Anjelica Huston, Tina Fey and Bette…