Category: Digital Marketing

Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers…

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and…

Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help…

When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry exhaled a…

This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. For anyone who isn’t…

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes…

A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in…

Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under…

New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms.…

There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether…

Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show…

It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the…

Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised…

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new…

A federal judge outlined remedies in the U.S. search antitrust case that bar Google from using exclusive default search deals…

Think AI can fully run your marketing strategy on autopilot? Wondering why your AI-generated content isn’t delivering results? Feel like…

“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of…

Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.…

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released…

Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation. However, you…

An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which enables attackers…

Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like…

A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits a compromised…

This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Wondering why your rankings…

New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the…

The United States Patent and Trademark Office has rejected the WordPress Foundation’s applications for trademarks on the phrases “Managed WordPress”…

Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that…

Over the years, I’ve worked with numerous companies that engaged me to create world-class Search organizations and win the global…

Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The…

Brave published details about a security issue with Comet, Perplexity’s AI browser, that enables an attacker to inject a prompt…

Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or…

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable…

A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a missing or…

This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow their audience:…

Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra…

Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and…

Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as…

Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge…

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading…

Patchstack published a case study that examined how well Cloudflare and other general firewall and malware solutions protected WordPress websites…

In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all…

AI search has completely changed the way customers make decisions. If you’re still just tracking data instead of driving sales…

Ahrefs released a public dashboard that tracks how much referral traffic websites receive from Google Search versus ChatGPT, with monthly…

OpenAI is rolling out a new subscription tier called ChatGPT Go, a competitively priced version that will initially be available…

Google says the new Trends API is opening to a “quite small” set of testers at first, with access expanding…

A software engineer from New York got so fed up with the irrelevant results and SEO spam in search engines…

Running iOS app campaigns in Google has never been straightforward. Between Apple’s privacy changes and evolving user behavior, marketers have…

AI tools can do a lot of SEO now. Draft content. Suggest keywords. Generate metadata. Flag potential issues. We’re well…

Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts…

A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause.…

A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same…

Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences.…

OpenAI announced that it has added connectors to Gmail, Google Calendar, and Google Contacts for ChatGPT Plus users, enabling ChatGPT…

Google’s Gary Illyes answered a question about why Google doesn’t use social sharing as a ranking factor, explaining that it’s…

OpenAI has restored GPT-4o to the ChatGPT model picker for paid accounts and says it will give advance notice before…

Build the Authority You Need for AI-Driven Visibility Struggling to get backlinks, even when your content is solid?  You’re not…

Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for…

Google’s Gary Illyes confirmed that AI content is fine as long as the quality is high. He said that “human…

Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building…

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience…

Ecosia has begun delivering its own search results for the first time in its 16-year history, starting with users in…

Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often…

Anthropic has released Claude Opus 4.1, an upgrade to its flagship model that’s said to deliver better performance in coding,…

Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They…

Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and all of…

AI is rapidly changing the rules of SEO. From generative ranking to vector search, the new rules are not only…

As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO…

The Core Web Vitals Technology Report shows the top-ranked content management systems by Core Web Vitals (CWV) for the month…

Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which is a…

Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that…

Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they…

New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming…

OpenAI has rolled back a feature that allowed ChatGPT conversations shared via link to appear in Google Search results. The…

Bill Hunt is a true pioneer in the industry, with more than 25 years of experience working on the websites…

If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re…

Over the years, I have been asked to audit numerous enterprise search programs, transforming them into world-class solutions. Time and…

Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings…

It’s halftime. The first half of 2025 brought major shakeups in SEO, AI, and organic growth – and it’s time…

New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on…

In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website…

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit…

As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO…

A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity.…

A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by…

Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your Google Ads…

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects…

Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be…

Google unveiled three new shopping features today that use AI to enhance the way people discover and buy products. The…

When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s…

Search Central Live Deep Dive Asia Pacific 2025 brings together SEOs from across the region for three days of insight,…

Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it…

DuckDuckGo now lets you filter AI-generated images out of your search results. The new setting appears in image search and…

Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and…

Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it…

There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they…

Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance…

The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies…

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit…

OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete transactions. This could be the…

I recently saw Stephen Kenwright speak at a small Sistrix event in Leeds about strategies for exploiting Google’s brand bias,…

Google has rolled out a new comparison feature in Search Console, letting you analyze hourly performance data against two baselines:…

Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily…

Wordfence published an advisory on the WordPress Malcure Malware Scanner plugin, which was discovered to have a vulnerability rated at…

Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major…

When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s…

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a…

Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s John Mueller…

WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any…

Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs.…

Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success…

Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and…

OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows shopping-rich results.…

The old rules no longer apply. It’s time for a smarter, AI-ready playbook. AI-driven search is changing the landscape fast.…

The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as…

For most of its history, SEO has been a reactive discipline, being asked to “make it rank” once a site…

It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage SEO tools,…

As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or…

There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus…

An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a…

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a…

Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may…

As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive.…

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails…

A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap…

A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that most top-ranking…

Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid…

This week’s Ask an SEO question comes from Rachel P., who wants to find the middle ground between conversion-focused pages…

Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how…

Paid media offers one of the fastest ways to promote a business event and get the right people to take…

YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental tools include…

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm…

The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend…

Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting…

Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional…

To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely…

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and…

This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan…

Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years, her influence…

Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist,…

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing…

Paid media offers one of the fastest ways to promote a business event and get the right people to take…

The most exciting moment of your new WordPress project is right at the beginning. You have an idea that one…

When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep…

Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need…

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics…

TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue. President Donald…

As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up. The…

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec…

Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar:…

This week’s Ask an SEO question about affiliate strategies comes from Mike R: “How is AI changing affiliate marketing strategy…

Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is a change…

To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely…

The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI…

Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it…

Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search.…

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing…

Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using…

Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to…

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.…

Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth…

Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed…

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth,…

YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact…

Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help…

Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist,…

Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail.…

Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and…

WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human…

Every tweet, direct message, and comment holds weight. Social media has long been a connectivity platform, where users engage with…

BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called…

Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property…

One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts…

WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress,…

Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of…

Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to query Clarity…

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet…

A patent recently filed by Google outlines how an AI assistant may use at least five real-world contextual signals, including…

This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem:…

WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of AI within…

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly…

The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick…

A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes,…

WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the…

Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your…

Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing…

Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content spreads, how…

Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over one million…

With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news publishers, and the…

Google has fixed a bug that caused AI Mode search traffic to be reported as “direct traffic” instead of “organic…

Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it…

Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This…

Google co-founder Sergey Brin says AI is transforming search from a process of retrieving links to one of synthesizing answers…

Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too…

Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents…

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration,…

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier…

AI has quickly carved out a central role in SEO, with widespread adoption across tasks like content generation, image, and…

On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game versus the…