Category: Digital Marketing

Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s…

You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in,…

Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions.…

WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the…

Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog post, Search…

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of…

At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and…

This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions…

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and…

The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the…

Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house.…

Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days of simple…

A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical vulnerability that…

Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off…

A Google engineer’s redacted testimony published online by the U.S. Justice Department offers a look inside Google’s ranking systems, offering…

Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic…

How do you turn local searches into real foot traffic? If your business relies on being found locally, clicks alone…

This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more visibility in…

Trying to regain lost visibility in AI-powered search results? As AI Overviews and answer engines continue to reshape how search…

The United States Copyright Office released a pre-publication version of a report on the use of copyrighted materials for training…

As brands compete for market share across a whole range of AI platforms, each with its own way of presenting…

Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing…

The newest AI tools, built to be smarter, make more factual errors than older versions. As The New York Times…

Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure…

Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your…

Feeling overwhelmed by AI in search? Working with limited time, tools, or a small team? You’re not alone. As search…

10Web has launched an AI Website Builder API that turns text prompts into fully functional WordPress websites hosted on 10Web’s…

Google has announced improvements to its security systems, revealing that AI now plays a crucial role in protecting users from…

Almost every major ad platform now offers some form of AI-generated copy. While these tools can speed up the process…

Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google…

Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use…

A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a…

A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google…

New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving…

Google’s Search Liaison explained limitations in Google’s ability to return web pages from a prior date, also noting that date-based…

Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to enable in-depth…

Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in Chrome DevTools’…

Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement…

Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed Yelp’s core…

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about…

A study found that 33% of Google users continued to use Bing after trying it for two weeks. This challenges…

BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th, covering a larger quantity of entertainment and travel…

The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to…

Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track the talking…

The humble robots.txt file often sits quietly in the background of a WordPress site, but the default is somewhat basic…

GoDaddy launched a new partner program called GoDaddy Agency that matches web developers with leads for small to mid-sized businesses…

Google updated their Google News crawler documentation to correct an error that implied that publisher crawler preferences addressed to Googlebot-News…

Researchers testing the ability of AI to influence people’s opinions violated the ChangeMyView subreddit’s rules and used deceptive practices that…

Google updated the documentation for the Google-Extended user agent, which publishers can use to control whether Google Gemini and Vertex…

If you want to become a better content marketer, you’ll need to master the art and science of messaging. And…

There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What is the…

Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries…

Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might…

If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind.…

YouTube is now testing AI-powered video summaries in its search results, a feature similar to Google Search’s AI overviews. The…

Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion…

Google’s John Mueller answered a question on Reddit that showed an easy way to completely remove an entire website from…

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably,…

WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores are powered…

Nick Turley, Head of Product at ChatGPT, testified that OpenAI would be interested in acquiring the Chrome browser should a…

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant…

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it,…

A federal judge has ruled that Google maintained illegal monopolies in the digital advertising technology market. In a landmark case,…

Aleyda Solis’ SEOFOMO published a survey of ecommerce owners and SEOs that indicates a wide range of uses of AI,…

Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While…

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it…

For over two decades, Google has been the search engine that most people use for everyday searches, product research, and…

Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high…

Google’s John Mueller answered a question about LLMs.txt, a proposed standard for showing website content to AI agents and crawlers,…

We’ve all been there. You spend weeks optimizing content, fixing technical issues, and building quality links – only to have…

TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The test will…

Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While…

A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57%…

This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate…

A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up…

Google updated the structured data documentation for their European Economic Area (EEA) carousels that are currently in beta. A notable…

To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and…

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain…

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it,…

OpenAI has added better memory features to ChatGPT. Now, the AI can remember more from your past chats. This means…

Wix announced a new chat-based AI assistant named Astro that simplifies site operations and business tasks, giving users faster access…

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the…

The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has…

Google is changing its Merchant Center rules. These updates will roll out in two phases and affect how sellers list…

WordPress project leaders recently discussed how to proceed due to concern that organizations have dramatically cut back on the number…

A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just throughout the…

Chrome has added new DevTools features that help developers test website performance based on real-world data. Available in Chrome 134,…

The changes in SEO and search over the last year or so have meant that social media has become an…

To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and…

Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t…

Elementor Editor is the world’s most popular WordPress page builder plugin. It currently has a market share of 17% and…

After speaking internationally for almost 20 years and reviewing professional presentations for speakers of all levels, from Search Engine Journal…

Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search…

Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more…

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain…

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What…

Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful…

YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas…

Google’s Developer Advocate Martin Splitt recently debunked a common SEO myth. He confirmed that images loaded with JavaScript can be…

Google’s Martin Splitt recently shared insights on how JavaScript mistakes can hurt a website’s search performance. His talk comes as…

Google’s John Mueller cautioned publishers and SEOs about filler content, which is generally created with the apparent goal of reaching…

On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage…

Google’s John Mueller explained during a session of the Search Central Live NYC event that they do over 700,000 tests…

The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing…

For local SEO businesses, maintaining a positive reputation and earning customer trust is crucial for driving conversions. Watch on-demand as…

At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes…

The changes in SEO and search over the last year or so have meant that social media has become an…

Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that…

Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of…

An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity…

Recent data shows that fewer Americans support banning TikTok. At the same time, Democratic lawmakers warn that President Donald Trump’s…

OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access…

We’ve been focused on the impact of AI on Search and how to still make gains in this competitive and…

IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet…

LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom…

Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the…

This week’s question about author pages comes from Joylyn: We are working on building author pages for our content, would…

Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages…

LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market.…

The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially issued preliminary…

Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’…

Cybersecurity company HUMAN introduces a new feature for its HUMAN Application Protection service called HUMAN Sightline. The new Sightline enables…

 This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92%…

A high-severity vulnerability was discovered and patched in the All-in-One WP Migration and Backup plugin, which has over five million…

Content is everywhere. Consumers are inundated with it throughout the day – catching up on social media happenings, scanning the…

Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it.…

Google announced it will make its Deep Research feature available to all users for free on a limited basis, while…

Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires…

Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s…

Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google…

Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other…

I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an…

The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case…

A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can develop products…

Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This…

In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several…

Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget…

Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature…

Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt…

Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge…

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups,…

A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI…

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching…

Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for…

Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You…

The expected AIO-pocalypse hasn’t happened, at least not in the form we expected. Instead of a meteor impact, it looks…

[*] Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks…

Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional…

A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research analyzed over…

New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time…

A newly released page builder plugin called Builderius elicited enthusiastic feedback in a private WordPress Facebook group. A conversation with…

New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer look reveals…

Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several tough questions.…

Want to boost efficiency, ROI, and lead gen in 2025? Small business and agency marketers are eager to transform their…

Google’s John Mueller answered a question on Reddit about a seemingly false ‘noindex detected in X-Robots-Tag HTTP header’ error reported…

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still…

New research of over 16 million webpages shows that Google indexing rates have improved but that many pages in the…

TikTok, including Douyin in China, earned $6 billion in in-app purchases last year, more than double any competitor, according to…

A WordPress developer pleaded with Matt Mullenweg at WordCamp Asia 2025, asking him to restore Automattic’s contributions to the WordPress…

Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the…

A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI)…

Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While…

Google Shopping is a Google Ads product that allows advertisers to serve feed-based ads on the search engine results page…

Want to feel like a location marketing superhero? Welcome to the AI era, where your marketing sidekick (AI, of course)…

The European Commission is reportedly preparing to charge Google with not fully complying with the Digital Markets Act (DMA). According…

Hostinger announced a new service called Hostinger Horizons that allows anyone to build interactive online apps (like an AI-based website…

ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT…

Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make…

Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at…

Our question today follows well from the one I addressed previously, which is all about metadata for images. This time,…

What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to…

Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life…

A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping…

We have been testing Google’s newest “Ask For Me” Search Lab test. It is quick, easy, and impressive technology to…

An interview with WooCommerce shows that their recent rebrand is a strategic refresh, offering lessons for businesses and search marketers…

Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much competition, a…

Since launching to the public on Jan. 20, 2025, Chinese startup DeepSeek’s open-source AI-powered chatbot has taken the tech world…

Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. Google added support…

YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips. YouTube has…

[*] Google’s John Mueller explained why Google Search Console sometimes shows URLs with hashtags in performance reports and clarified that …

A Googler published an update to let businesses know that the ongoing outage is almost over and that most businesses…

Advanced link building is about attracting links to your sites, and ideally in mass. There might be a little bit…

The WordPress Foundation suffered a setback in its attempt to trademark the phrases ‘Managed WordPress’ and ‘Hosted WordPress,’ which could…

Working with large organizations to improve their technical SEO is, in my opinion, the best and most enjoyable time to…

Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I…

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference.…

YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube in the…

I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that…

Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers…

What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to…

A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights…

This time on Ask An SEO, we’re diving into a branding question from someone dealing with negative SERP results: I…

Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer…

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with…

An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what…

We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have…

Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights…

Understanding total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) isn’t just useful for marketers. It’s…

YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. Creators can now view…