As heatwaves sweep across Europe, travellers are increasingly seeking destinations with milder climates, according to Brussels Airlines.
Brussels Airlines has responded to this growing demand for “coolcations” by expanding its network to include destinations with refreshing temperatures during the summer months.
The Belgian airline reports a 12% increase in passengers traveling to Scandinavia compared to 2024, reflecting a clear shift in travel preferences.
To meet this demand, Brussels Airlines has diversified its destination portfolio, adding exciting new locations and promoting existing ones that offer cooler climates.
The Swing to Cooler Climates
In partnership with travel agency Nordic, the airline introduced Evenes, Norway, to its network in 2025. Located in the scenic Ofoten region, Evenes enjoys cool summer temperatures, making it an ideal escape from the heat.
Additionally, Funchal, Portugal, joined the network in 2025. Despite its southern location, Funchal’s Atlantic climate ensures moderate temperatures year-round—warmer in winter and pleasantly cool in summer.
Popular destinations like Edinburgh, Scotland, and Bilbao, Spain, are also gaining traction among travellers seeking respite from soaring temperatures.
Brussels Airlines highlights several established destinations known for their cooler summer weather. These include Stockholm and Gothenburg in Sweden, Copenhagen in Denmark, Oslo in Norway, Vilnius in Lithuania, Edinburgh in Scotland, and Bilbao in northern Spain.
These locations offer a perfect blend of refreshing climates, stunning landscapes, and vibrant culture, making them ideal for travelers craving a break from the heat.
Greet Vandebos, Head of Leisure Sales at Brussels Airlines, shares her personal experience: “I recently visited Scotland, and it was a whirlwind of four seasons in one day—yet surprisingly dry!”
“The hiking was fantastic, the landscapes were breathtaking, and paddleboarding on Loch Ness came with a ray of sunshine and no monsters in sight. For those who love fresh air, adventure, and a hint of mystery, Scotland is the ultimate coolcation destination.”
Maarten Raes, CEO and Founder of Nordic, emphasizes the appeal of these trips. “Coolcations are more than a trend—they’re a solution for travelers seeking calm, nature, and a refreshing breeze. Our partnership with Brussels Airlines makes these dream holidays more accessible than ever.”
Conclusion
With its expanded network and focus on cooler climates, Brussels Airlines is making it easier for travellers to enjoy comfortable, nature-filled escapes.
For those drawn to the rugged beauty of Norway or the cultural charm of Scotland, a coolcation is gaining traction as the perfect summer getaway.
